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Choose one of the theoretical approhes considered during the module, apply it to a particular issue or text and discuss how useful that approach is in analyzing, evaluating or questioning your chosen topic.
Ethical Consumer and Fair Trade Introduction: Social responsibility and marketing ethics are natively controversialcontinues research in this area represents conflicts and challenges addressed to marketers Ethics of trade essay respect to socially responsible approach to marketing activities Laczniak and Murphy, ; Smith and Quelch, Escalation of ethical concerns about the influence of modern consumption culture on society and the environment, the rising importance of these environmental and social issues within mainstream media, the emergence of organised consumer activist groups and the growing availability of ethical products, have all led to a rising awareness by consumers of the impact of their purchasing and consumption behaviour.
In addition Rob Harrison, provide external factors which have atributed to the rise of ethical consumtion: Ethical consumerism can be view as a process which contributes to an ecologically sustainable future through development of sustainable lifestyles.
Consumers, as a concerned party, can orient their choice and exercise purchaser power to buy the products Ethics of trade essay were made with the least harm to the environment.
Furthermore this process the consumer becomes connected to, and an active participant in, global social and environmental issues. Ethics will contain different expressions, concerns and issues for each individual.
The wider range of issues including environmentalism integrated within ethical consumerism produces complex decision-making processes for ethically minded consumers Freestone and McGoldrick, Baumhart and Tzalikis and Frizsche propose that the morale issues in marketing are crucial ,as marketing is expected to detectanticipate and satisfy customer desires profitablythus forming and sustaining the interface between consumer needs and companies market aspirations.
He states that duties cannot be connected with self-interest expressed in expected payoffs or rewards. Hence businesses should not exist to satisfy the needs of the society and companies have a responsibility, a moral obligation to deliver benefits to the society.
Crane and Matten stresses the fact that their is no moral absolutes and hence the implication of what is moral is based on the social context of the society in which they are practised. Besidesthis forms a need for marketing adaptation within a particular market over time as the social culture, knowledge and technology change across markets at a given time.
Business aspect of Ethical Consumption: Yetthese efforts alone are not enough to abolish unethical conduct. Businesses have been relatively passive in investigate their in marketing ethics and are still operating according to traditional business models and process that do not reflect consumer interests and ethical implications of their activity often continue afterthought and are yet to be thoroughly incorporated into management decision-making.
The contingency framework can accelerate this pre-emptive approach to ethical decision-making. To embed ethics into firms planning and strategy formulation processmarketers should learn from consumers ethical evaluation of their marketing techniques Smith and Cooper-Martin In addition to financialmarket, and competitive objectives, marketers should include consumer concerns and ethical integrity as important criteria for management decision making.
Furthermore, ethics must be matched throughout the marketing planning process from product development, market selectionadvertising and promotion execution. The fair trade concept, based on the idea of both economic activity and social development, is replete with ethical and sustainable echoes.
This is likely to happen through the established process of consumerism, the normal working process of the market changed only slightly to make sure that a greater share of the profit is repaid to the original producers.
Fair Trade is a new approach to the buyer-supplier transactions which aims at quality of exchange within a partnership approach. It is recognizes the power discrepancy between the developing and developed worlds Strong, The business focus is on the producerrather than the consumerhas been central to Fair Trade.
The market for fairly traded products. The market for fairly traded products reached sales of? Fair trade become a trendy brand itself. Research is not about blaming corporations, but is about making sure that people know that buying Fair trade-marked products from corporations is not the same as buying from companies that are percent dedicated such as Traidcraft, Divine or Cafedirect.
The rise of fair trade goods in retail and on the Internet can be said to have created decisively, in the sense that it was promoted through co-operation and campaigning events of social groups such as charities, small businesses, and community groups.
The market in contrast has grown throughout consumer decisions based on individual ethics. Today, there are around million children full-time employed throughout the world. In order to explain the issue of child labour, theoretical framework described earlier in the essay will be applied.
Deontologist might reject to buy product made by child labour on principle, reasoning that this is violet a fundamental moral rule against the exploitation of children.Normative Ethics The Session Long Project for this class is neither a term paper nor a long project due at the end of the course.
Rather, the Session Long Project is your chance to take something from the real world and develop a cumulative approach to the analysis of an ethical issue.
Ethical Business in Global Trade Introduction Ethics can be defined as the “well founded standards of right and wrong that prescribe what humans ought to do, usually in terms of rights, obligations, benefits to the society, fairness or specific virtues” (Manuel et al., ) In relation to Human labor, Auret van Heerden () says that employers should treat .
The essay will be structured as follows:the rise of ethical consumption, theoretical approaches and critics,business aspect of ethical consumption, explaining Fair Trade, paradox of child labour.
And so, ethics are benevolent trade. Ethics Essay Rafael Aguilera Jr. University of Phoenix ETH/ Ethics and Social Responsibility Ryan Busch In this paper the similarities and differences between virtue theory, utilitarianism, and deontological ethics will be explored. The essay will be structured as follows:the rise of ethical consumption, theoretical approaches and critics,business aspect of ethical consumption, explaining Fair Trade, paradox of child labour.
Fair Trade Name: Institution: McDonalds Corporation is famed as one the biggest fast food firm in the world. Having been started in the year , the company prides in over 60 million customers that are spread out in the countries where it has a physical presence (Allison, ).